We’ve written previously about the role of women in cannabis, and how 36% of executives in the industry are women compared with 22% in other industries. Newsweek predicts that cannabis could be the first billion-dollar industry not dominated by men. Now there’s a new 85-minute documentary on the subject called “Mary Janes: The Women of Weed (Breaking the Grass Ceiling).” The film’s website says:
“Join filmmaker Windy Borman as she explores the movement to end marijuana prohibition, her own relationship to the plant, and the stereotypes surrounding it. Through a series of empowering and educational interviews with a broad diversity of women leading the industry today, Windy’s own assumptions are transformed as she discovers cannabis liberation intersects with the most urgent social justice issues of our time. She learns how this green revolution has big effects on environmental sustainability, ending the War on Drugs and the Prison-Industrial Complex, and the destructive domination of Big Pharma.”
“Mary Janes: The Women of Weed” focuses not only on gender parity, but also issues of social justice. Borman says “You can’t talk about cannabis without including gender equality, social justice and environmental sustainability. We’re at a critical point with women demanding more parity in all aspects of society, the Black Lives Matter movement, record-setting global temperatures for the second year in a row, and over half the states have legalized some form of marijuana. These are the conversations we need to have as a country—and as a world—if we’re going to solve the major issues facing humans as a species. “Mary Janes: The Women of Weed” synthesizes them.”
The filmmakers have coined the phrase “Puffragette,” which is a synthesis of the words “pot” and “suffragette” (suffragettes were early 20th century women who fought for the right to vote). Puffragette is defined as “a woman (or man) working towards gender parity, social justice and environmental sustainability in the cannabis industry.” The Puffragettes profiled in the film include doctors and businesswomen, as well as musician Melissa Etheridge, who says, “There’s so much opportunity in the cannabis industry because it has not been set up within the old world male business paradigm. Women can grow it, heal with it, and now, in America, you can make a business.”
The film will have its world premiere at Mill Valley Film Festival on October 8th of this year.
The Green Solution is proud to have dozens of women in leadership roles across the company, and we’re glad that our industry is one that values gender parity.